About: Alan Gottlich

Executive Vice President of Party Rental Ltd., Alan Gottlich has 10 years of experience in executive management capacities with the Teterboro, New Jersey firm. Mr. Gottlich has spent the majority of his time with Party Rental Ltd. as Chief Financial Officer, with additional responsibilities in business development, sales and marketing, and strategic planning. Joining the firm in 2001, he helped transform the family-owned company into a highly networked and technologically advanced firm maintaining more than a dozen office, warehouse, and showroom locations throughout the East Coast. Reflecting a highly competitive party-rental sector, Alan Gottlich has taken Party Rental Ltd. beyond its original competitive advantages in quality of products and depth of inventory. Since 2005, he has focused corporate efforts on building relationships with customers that go well beyond the vendor-client level. Whether partnering with wedding clients or managing complex events at corporate venues, Mr. Gottlich strives to fully understand and meet customer needs. His sales and marketing strategies have resulted in a doubling of sales for Party Rental Ltd., which currently earns in excess of 850 million in annual revenues.

Alan Gottlich earned his B.S. in Accounting from the University of Florida, subsequently completing an M.S. in Taxation at Pace University in New York. With years of experience in real estate development and retail management behind him, Mr. Gottlich joined Paramark Enterprises, Inc. in 1992. Serving in a key management position, he helped build the publicly traded enterprise to profitability. He notably entered into a license agreement with Heinz Bakery Products that funded the acquisition of T.J. Cinnamons, a bakery system comprised of 110 retail units. Negotiating T.J. Cinnamons’ sale in 1996, Alan Gottlich subsequently developed a bakery production facility in San Diego, California. This wholesale facility manufactured and distributed gourmet bakery products throughout the United States. The year prior to joining Party Rental Ltd., Mr. Gottlich successfully negotiated and completed the operation’s sale to Rich Products Corporation. He enjoys outdoor activities such as tennis and golf in his free time. Alan Gottlich is licensed in New Jersey as a Certified Public Accountant.


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